The Tipping Point: how little things can make a big difference by Malcolm Gladwell

Book Description
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. Published in 2000, 279 pages.
Description from book jacket

Research the author and the book using library resources
Information on the author’s life and works is available through our library’s online resources. Recommended online resources for The Tipping Point: how little things can make a big difference by Malcolm Gladwell include Academic Search Premier and Literature Resource Center. Enter your library barcode and then use the author’s name or the book title to search for full-text encyclopedia or magazine articles.

Discussion questions
The Tipping Point discussion questions on the the author’s website

Additional information
Information about the author available through the author’s website

Readalikes
The author has a suggested reading list.