Let’s face it, change is hard. And when it involves changing others, it can be especially hard.
Switch is loaded with case studies of individuals, companies, and teams who are all trying to change something. Switch gives us a more precise look at how our minds and emotions play into accepting or resisting change and how we can work around those obstacles. Switch gave out-of-the-box solutions that amazed me.
I think this book would be great for counselors, teachers, parents, politicians, community leaders, doctors & nurses, and anyone who wants to generate a lasting change within themselves or in the world around them. What do you want to change?